Targeting core apparel to make an impact

In collaboration with PE Nation, we identified their largest apparel category to move towards more sustainable practices and maximize their ESG - their core cotton t-shirts.
By replacing conventional cotton with organic cotton in volume, PE Nation were able to shift the needle on their sustainability goals, furthering their commitment to the environment, community, customers, workers and governance.
The positive customer response saw an increase in sales and they have since become B Corp certified.