iconic Brand, Forward Thinking

Recycled Cotton/rPet Shopping Bags

Outcome: 

• Positive collaboration with David Jones to find a better option for single use shopping bags 

ESG Goals: 

• Positive shift towards ESG goals 

• Transition from non-sustainable plastic shopping bags to low impact recycled cotton/RPET reusable shopping bags 

Marketing Power: 

• Brand positive with brand values aligning for David Jones & their customer 

• Visual content for Social Media and business comms 

• Reuse by customers increases brand exposure