Cost Positive Retail Bags

Outcome: 

• Gorman recovered an annual $200,000 expense on bags they previously gave away for free at POS

• $200,000 back on their bottom line 

ESG Goals: 

• Positive shift towards ESG goals 

• Transition from non-sustainable paper & plastic shopping bags to 

• low impact 100% recycled, reusable shopping bags 

• Charity raise - $50,000 profit donation to BUSH HERITAGE 

Marketing Power: 

• Brand positive with brand values aligning for Gorman & their customer 

• Visual content for Social Media and business comms 

• Reuse by customers increases brand exposure