Cost Positive Retail Bags

Outcome: 

• By charging customers for a cool, reusable and sustainable RPET bag with their purchase, Gorman recovered an annual $200,000 expense on bags they previously gave away free at POS

• They also used a charitable donation to drive uptake

ESG Goals: 

• Positive shift towards ESG 

• Transition from non-sustainable paper & plastic shopping bags 

• New low impact 100% recycled, reusable shopping bags 

• Brand aligned Charity raise - $50,000 profit donation to BUSH HERITAGE 

Marketing Power: 

• Reused over and over by customers, increasing brand exposure 

• Brand positive with sustainable values aligning with Gorman and their customers 

• Valuable content for Social Media messaging and business comms

Other Case Studies

Forward thinking brands making the change.