Demand showcases customer delight

Cost Neutral:

• Business has grown from an initial order of 10,000 bags in 2018 to buying over 400,000 bags in 2022

• Costs recovered on bags they previously gave away for free at POS

• A gift with purchases over $150 delivering positive customer engagement 

ESG Goals:

• Positive shift towards ESG goals

• Transition from non-sustainable paper & plastic shopping bags to low impact 100% recycled fabric, reusable shopping bags

Marketing Power:

• Brand positive, brand values align for General Pants & their customer

• Visual content for Social Media and business comms

• Reused by customers, increased brand exposure

• High customer take-up with an avg. 7 out of 10 customers choosing GP branded reusable tote bags